FREE CHECKLIST

Google Business Profile Checklist

A simple step-by-step checklist to set up and improve your Google Business Profile so more nearby customers can find, trust and contact you. Tick off each point, and message me if you want help with any of them.

1. The basics

  • Business name matches your real-world name (no keyword stuffing)
  • Correct primary category plus relevant secondary categories
  • Accurate address or service area
  • Local phone number and website link
  • Opening hours, including holidays

2. Content

  • A clear business description written for customers
  • Full list of your services (and products if relevant)
  • Logo, cover photo and real photos of your work, team and location
  • Regular Google Posts
  • Questions and answers added for common customer questions

3. Reviews & reputation

  • A short link that makes it easy to leave a Google review
  • A routine to ask happy customers for reviews
  • A professional reply to every review, good or bad
  • No fake, bought or improperly incentivized reviews

4. Website & consistency

  • Name, address and phone match your website and local directories
  • A page on your website for each main service and location
  • Your map and local business details on the contact page

5. Tracking

  • Review profile insights monthly (calls, directions, website clicks)
  • Track calls and form leads coming from your website
  • Note ranking changes for your key local searches

Want help with your profile?

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